The “WHY”, a motto that everybody can refer to, a true way of living and an effective guideline for all stakeholders’ modus operandi.

The “HOW”. Be it an unusual shade combination, an original production application or the evocative naming created by Pantone Universe, colours are always the epicentre of everything we do. And the reference to the Pantone Color Driven Coolness must be always straight to your face and soul.

The “WHAT”. We do not build structured shoe collections. We simply intend to transpose Pantone Life-Style soul into Capsule Lines.